Fresh ideas for Cambridgeshire

is a collaborative initiative based in Cambridgeshire that aims to see healthier food and drink options for people to choose from when eating out and about.

It’s about businesses giving customers the options to eat healthier if they want to.

Helen Reed, Health Improvement Specialist – Nutrition, Public Health Directorate, Cambridgeshire County Council

“I think the positive thing is that our customers like it, our customers like it and they like the fresh side of things, a bit of healthier food in comparison to other businesses.” Healthier Options Member.

Find out more about the initiative and how you can join us as a business or support us as a customer.


The Fish House is our first #healthieroptions  member in Ely, but customers are hunting for more. PM to get involved… 

Welcome our newest #healthieroptions  member, The Fish House, Ely! Make an easier healthy choice at all our members… 

Food businesses in Fenland make the most of free support available to make pledge & provide healthier food… 

Making small changes can have great gains over the longer term - both for businesses and their customers