Fresh ideas for Cambridgeshire

is a collaborative initiative based in Cambridgeshire that aims to see healthier food and drink options for people to choose from when eating out and about.

It’s about businesses giving customers the options to eat healthier if they want to.

Helen Reed, Health Improvement Specialist – Nutrition, Public Health Directorate, Cambridgeshire County Council

“I think the positive thing is that our customers like it, our customers like it and they like the fresh side of things, a bit of healthier food in comparison to other businesses.” Healthier Options Member.

Find out more about the initiative and how you can join us as a business or support us as a customer.


Excited to agree 10 healthier changes with a local business working on their #healthieroptions  pledge. Can we help you set healthier goals?

Ready to dash out in the #rain  for #lunch  Can we grab #healthyfood  at yours? Make us dash to your business by pledging to #healthieroptions 

#weekend  & we're #hungry  for a #treat  but still want a #healthieroption  If that means we bypass your business, check out our web tipsheets

Making small changes can have great gains over the longer term - both for businesses and their customers