Fresh ideas for Cambridgeshire



What is Healthier Options?

Healthier Options is a local initiative to support small and medium-sized food businesses in parts of Cambridgeshire, UK, to make healthier changes to their menu and food preparation.

Why Healthier Options?

There are many influences on the food that we buy and eventually eat and drink. Over the last 30 years people are eating more of their meals out of the home. When you do not prepare food yourself, it is difficult to know what is in it and therefore take control of what you are eating and drinking. Many large food companies and chain restaurants have had the opportunity to make changes to their menus and cooking practices to provide healthier options for their customers. Healthier Options provides an opportunity for smaller food businesses in Cambridgeshire to do the same.

What are the benefits?

It is rather simple to think of some of the benefits to the customer – including the peace of mind knowing that you can make healthier options in a member’s establishment, and that by making small but healthy changes to what you eat and drink it all adds up to longer-term health and wellbeing.

There are also a lot of benefits to the business: changes often result in cost savings, increased customer traffic, positive marketing and promotions (and membership is FREE). Below is a link to a spread from Cambridge News from 21 September 2015, when Charlie’s Coffee Company became the first member to sign up to Healthier Options and benefit from the positive exposure.

Cambridge News

View spread

Watch the video below by Cambridge TV about how Charlie’s Coffee Company became the first Healthier Options member, and in which Sarah Stevenson, Health Improvement Specialist – Nutrition, Public Health Directorate, Cambridgeshire County Council, explains more about the initiative.

How does it work?

Participating food outlets will be supported by the Healthier Options team to become a Healthier Options member in just three easy steps:

How does it work?

Who are we?

Healthier Options is a collaborative initiative between Cambridgeshire County Council – Public Health, Cambridge City Council, East Cambridgeshire District Council and Fenland District Council.


The Healthier Options pilot programme (July 2015 - March 2016) was independently evaluated by the University of Hertfordshire. All of the businesses interviewed during the evaluation would recommend the initiative to other businesses!

Making small changes can have great gains over the longer term - both for businesses and their customers